Designing a band uniform is far more complicated than people imagine — and far more demanding than the quiet of a comfortable room, with my notebook and pencils spread across the table.
Designing a band uniform comes from preparation, study, dedication and a great deal of risk. Every new bet is a challenge, and the weight of responsibility — of meeting the client's expectations — is enormous.
Not to mention the commitment I have to the competitions: every detail of the uniform is analyzed and judged — and a small mistake can cost an entire corporation the title they have long dreamed of.
Even with so many challenges in this world of fabrics, threads and machines, I cannot picture myself doing anything else — and I carry with me an immeasurable gratitude for being born with this gift.
— Jurema de Góes
Jurema's story began in 1968, with little legs swinging from a bench and a sweet request to her teacher to learn how to turn fabric scraps into doll clothes. What to many was play, to her was a calling: by the age of five, she was already trading the playground for trips to São Paulo in search of fabrics, inheriting a gift so natural that understanding the cut of a pair of trousers or the pedal of the Singer machine seemed to come from heaven. Between the cold of the church fairs, where she sold handmade dolls at twenty to overcome hard times, and the success of her children's brand Juli & Henri, she walked a path of persistence that was only transformed by an accident of fate. It was in that moment that the invitation to create a fanfare uniform awakened in her an overwhelming passion for refinement and for the challenge of the difficult. Jotagê Creative crossed state and national borders, becoming the supreme icon of quality in South America. Upon completing 50 years of dedication, she left behind a legacy that proves dreams become real when the heart leads the way; for Jurema, creating and shaping was never work — it was her most vibrant way of living.
Today she designs every collection personally — from the sketch to the last gold button. She believes a uniform is not clothing: it is the pride a band wears before it plays.
After decades sewing and the success of Juli & Henri, Jurema finds her calling in marching bands and founds Jotagê.
Brand launches its first website and begins dressing corporations across many Brazilian states.
Half a century since teacher Matilde's fabric scraps. Technical peak — a label recognized across South America.
Two decades after founding, absolute leader in the national market — the gold standard for gala uniforms.
With Jurema's passing, her children take the helm. The artisanal soul lives on in the second generation.
Every uniform is cut and fitted to the body of whoever wears it — no generic catalogs.
Everything is handmade. It takes longer. It's worth every second.
Talk straight to us. No call center, no forms, no forced English.
